About the brand

Established in 1976 in Bassersdorf near Zurich (Switzerland), by 1986 Mistral gained an international reputation which remains the envy of the industry. Today it amongst the largest suppliers of inflatable stand up paddle boards and related sports and ranks still as the world’s most prestigious water sports lifestyle company.

Mistral’s intoxicating marketing imagery from the 1980s rocked the world of windsurfing and saw the brand establish itself as one of the most recognisable in all of watersports. In 2021, we celebrate 45 years of leading and influencing the worlds of windsurfing and paddle boarding.